W Hotels
The renowned international brand W Hotels, part of the Marriott group, has chosen São Paulo for the opening of its first property in Brazil.
Located in the heart of Vila Olímpia, W São Paulo offers a fresh perspective on urban luxury with its bold design—inspired by Brazilian art—and panoramic city views.
More than just a hotel, W São Paulo blends the city’s vibrant, cosmopolitan essence with gastronomy, entertainment, and sophistication, promising to become a true hotspot in the city.
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Deliverables
The Challenge
W entrusted Dash with the mission of creating the exclusive uniforms worn by the entire hotel team. Our challenge was to translate this unique identity into the uniforms, creating pieces that balanced the global brand’s sophistication with a distinctively Brazilian spirit—in a way that was both modern and timeless.
The Solution
To achieve this, we worked with high-quality fabrics and a color palette that evoked Brazil in an elegant and contemporary way, avoiding clichés.
We also apply an innovative perspective to refine every detail and finish of the garments. A prime example is the metal buttons, featuring an organic shape that adds sophistication and personality to the uniform.
In addition, accessories such as scarves and bands were incorporated to add fashion appeal and aesthetic value to the design.
The Result
Developed over the course of a year in partnership with the W Hotels and Marriott teams, this collection encompassed concept creation, product design, material selection, manufacturing, and the on-site implementation phase at the hotel.
Beyond prioritizing comfort and durability, each piece was designed to harmonize with the W São Paulo’s visual identity, creating a visual and sensory connection among staff, guests, and the hotel’s spaces.
