Hon Maguro
A Japanese restaurant dedicated to serving high-quality dishes made with Bluefin tuna, a highly prized species of tuna.
Date
Deliverables
The Challenge
To create an image evoking Japanese culture in a modern—rather than stereotypical—way for a diverse, multi-functional team, delivering a unique positioning that conveyed a sense of elegance, comfort, and authority.
The Solution
We created pieces with asymmetric cutouts in black and white, evoking the sophistication and authenticity the brand needed to project to the market.
We drew inspiration from the obi belt for the aprons, adapting this form of Japanese cultural expression to suit the diverse body types of our team.
Using fabrics specifically designed for uniforms—featuring natural and synthetic fibers—to facilitate daily maintenance and ensure staff comfort.
The Result
